The Pal’s talk to Massimo Grisafi

At seventeen years old, Massimo Grisafi had a strong drive and vision to reshape Toronto’s nightlife industry. Taking many risks along the way, Massimo quickly saw great success as the CEO of Lyme productions. A brand that has curated large-scale concerts and club shows, including Zedd’s True Colors performance in Toronto, Together NYE at Liberty Grand, Monster Mash at Liberty Grand, Dada Land Compound at the Metro Convention Centre, and Disclosure at the Direct Energy Centre. Massimo’s commitment to Lyme has helped him introduce some of the world’s top-tier talent and DJs to the GTA region and beyond.

On top of his success with Toronto’s nightlife industry, Massimo also worked with top artists as the owner of I*AM Booking. His experience included booking events, building portfolios and providing media kits for a roster of 19 artists.

Massimo was at the top of the nightlife industry but chose to step away and take a risk and pursue another passion of his, marketing. In 2016 Massimo started Insert Marketing, a modern marketing agency that offers all the services to build or reshape your brand in one place. Using his experience and contacts from the nightlife and hospitality industries, Insert Marketing works with top brands and events, including Liberty Entertainment Group, Everafter Music Festival, Tavora Foods, Escapade Music Festival, 44 Toronto, Four Brothers Pizza and many more.

Now with over a decade of experience, Massimo continues to revolutionize the marketing industry with his creative vision and talented team.

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Welcome to The Pal’s Podcast hosted by George Boutsalis and Ricky Liorti. Two best friends, co-hosts, and co-founders talking about all things life, leisure, and levelling up!

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Music by @loudluxury