Saif Shawaf Got Fired... Then Built an Audience of 20 Million

🎙️ This week on The Pal's Podcast, we sit down with Toronto-born content creator Saif Shawaf, who has built an audience of more than 20 million followers across social media.

Saif shares the unlikely story of going from working in tech sales and getting fired from his 9-5 to eventually turning content creation into a full-time career and building one of the largest social media audiences to come out of Canada.

He opens up about the strategy behind growing to 20 million followers, pivoting from family content to viral street interviews, dealing with audience fatigue, and why treating content like a real job has been one of the biggest factors behind his longevity.

The conversation also dives into the business behind being a creator, landing major brand partnerships, giving away more than $50,000 through his videos, moving from Toronto to Miami, and why he believes creators constantly need to evolve if they want to survive.

Plus, Saif talks about what's next, his plans to build an agency and help other creators, becoming a licensed private pilot, and what life could look like when he eventually decides to step away from being in front of the camera.

🎶 Music by @distant.matter

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Instagram: @saifshawaf

Presented by Narcity Canada. Part of the Narcity Shows Network.

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